The City of Erie - 2020 Census

In May of 2020, the city of Erie launched “Can We Count on You?,” a multimedia advertising campaign to encourages citizens to complete the 2020 Census. The nationwide head count of Americans that takes place every 10 years. The city teamed up with Engel O’Neill on the campaign, which includes television and radio spots, billboards, print advertising and social media. The city’s campaign also includes a social media video and flyers in 5 different native languages.

Click Here to read more about the campaign on goerie.com.

  • Facebook Advertising
  • Facebook Posts
  • Instagram Advertising
  • YouTube Advertising
Lake Erie Cyclefest

Lake Erie Cycle Fest

The combination of geofencing, Facebook, and Instagram advertising helped make Lake Erie Cycle Fest a success. EO uses geofencing to target customers with timely, relevant messages about a customer’s product or service to encourage a purchase. Geofencing is a technology that creates a virtual boundary around a geographic location, like an event or competitor. When a mobile device moves either inside or outside the perimeter of the geofence, it sends a signal, which then triggers an action in the device. For example, sending an email or delivering targeted advertisements.

  • Facebook & Instagram Advertising
  • Facebook Posts
  • Geofencing
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Goodwill

Goodwill

EO works with Goodwill to create engaging Facebook posts to educate consumers on their mission of helping people in need reach their full potential through learning and the power of work. Goodwill has also found that Facebook is a very economical way to help them fulfill their employment needs.

  • Facebook Posts
  • Facebook Jobs
  • Geofencing
Waldameer

Waldameer

EO knows how to create engaging YouTube videos. But creating great content is only half the battle. Knowing how to market a video on YouTube successfully is often just as important, if not more important. We know how to promote videos on YouTube. The cost per view for the Waldameer VisitErie co-op delivered a CPV that was 200% better than the industry average CPV.

  • Google Display Ads
  • YouTube Pre-Roll Ads
  • Facebook Video
  • Facebook Ads
  • Geofencing