The Problem
VisitErie was looking for a creative and new concept to catch travelers’ eyes and further promote Erie from city to city.
Services Provided
- Graphic Design
- Strategic Planning
- PR
The Solution
Joining alliances with a locally based logistics company, Team Hardinger, ten trailer backs were offered as real-estate to spread the VisitErie message. The cost-effective mobile solution created rolling billboards for ads promoting Presque Isle Beaches, Erie Sunsets, and the Brig Niagara.
The Results
8 Hours of drive time equals about 32,000 views based on industry average from USDOT historic national traffic count.