Once every three years Erie is visited by billowing sails. A sight like no other, Erie would host the biggest tall ships festival occurring on the Great Lakes that year. Through fierce PR efforts and a calculated digital strategy, Engel O’Neill helped spread the word of this event across PA in efforts to increase ticket sales and maximize this fundraiser.
A combination PR and digital strategy was created to help maximize reach and frequency, drawing in crowds from areas deep in PA, from Pittsburgh to Johnstown.
- Traditional and digital media were purchased to expand reach.
- Press releases were sent out monthly, then weekly to generate interest for the upcoming event.
- PR was gained on Pittsburgh television, Pittsburgh Today on KDKA-CBS for exclusive coverage and promotion of the event
30,000 tickets sold, an increase of 10,000 over the previous event year.