The Problem

After combining three bicycle fundraising events into one, three Erie nonprofits (EmergyCare, WQLN Public Media, and the YMCA of Greater Erie) challenged Engel O’Neill to boost registrations on a tight budget.

Services Provided

The Solution

The agency pedaled two digital advertising strategies.

  • Facebook Advertising – Two ads were created to cycle through an audience of bike riders, derived through audience insight research.
  • Geofencing – Geographically fencing bicycle festivals and competitions in a targeted area gave the event a smooth ride to success.
Cyclefest crowds
Lake Erie Cyclefest
Lake Erie Cyclefest Lake Erie Cyclefest

The Results

Ticket Sales: 810 (an increase of 100 from 2018)