Once every three years Erie is visited by billowing sails. A sight like no other, Erie would host the biggest tall ships festival occurring on the Great Lakes that year. Through fierce PR efforts and a calculated digital strategy, Engel O’Neill helped spread the word of this event across PA in efforts to increase ticket sales and maximize this fundraiser.
Gearing up for Lake Erie Cyclefest with Digital Advertising
After combining three bicycle fundraising events into one, three Erie nonprofits (EmergyCare, WQLN Public Media, and the YMCA of Greater Erie) challenged Engel O’Neill to boost registrations on a tight budget.