Advertising and Promotion
Engel O’Neill develops advertising with a purpose—and creative with an edge. We also design distinctive, strategically focused marketing and sales communications. And we produce an array of high-quality collateral materials. From full-scale, integrated campaigns to single communication needs, we deliver. On target. On budget. On time.
• Television & radio spots
• Print & magazine ads
• Outdoor advertising
• Banner advertising
• Direct mail programs
• Print communications – Newsletters, Brochures, Catalogs, Data/sale sheets
• Trade show support – Coordination & promotion, Display graphics
• Event planning
• Video & audio productions
• Specialty & promotional items
• PowerPoint Presentations
Over the years, we have helped dozens of companies and organizations make and re-make names for themselves. We analyze their goals and objectives, their current and desired audiences, and the perceptions others hold of them. Then, we formulate copy and visual messages that make a lasting impression on target audiences.
• Branding strategies
• Positioning efforts
• Mission & message development
• Company & product logo marks
• Logo applications – Letterhead, Collateral materials, Signage
If it’s media attention you want, it’s media attention you’ll get—for your products, services or people. We’re unique among public relations agencies because several of us have been on “the other side.” We’ve handled media relations on the client side or worked in the media. We know the local and national media market. We know who covers what. We know how to get stories placed in consumer, business-to-business and trade media.
• Feature stories
• Trend stories
• News releases
• Media pitching
• Media spokesperson
• News conferences
• Special media events
• Video news releases (VNRs)
• Media training
• Media expert guides
Whatever it is, we can digitize it, program it, animate it, link it. From websites to social media, we have the expertise and resources to put technology to work promoting your product or service.
• Website design – including mobile and ecommerce sites
• Search engine optimization (SEO)
• Social media strategy, management & advertising
• Email advertising
• Banner advertising
• Flash Animation
Learn more about our online advertising.
Engel O’Neill is the largest-volume, most experienced media buyer in northwestern Pennsylvania. We research, plan, negotiate and place broadcast, print, outdoor and online media in a number of media markets. We’re the only agency in the region to use a software system known as SmartPlus to plan and make media purchases. Working with SmartPlus is a requirement of buying media for national clients in fast food and other industries.
• Media research and planning
• Rates negotiation and placement
• Post-buy analyses of effectiveness
• Buying experience statewide and in the tri-state region
• Subscriber to Arbitron, Nielsen ratings and SQAD reports
• National and international trade journal buying
• Online advertising including social media
• Sponsorship research and buying
• Exceed national criteria for fast food broadcast buying